Helping You & Your Outdoor Living Franchise Succeed

The Archadeck team fully understands the role your success plays in the success of our home improvement franchise. That’s part of the reason why we are dedicated to doing whatever we can to support you and help you succeed as a business owner. Your support system significantly expands when you are part of the Empower Brands family of franchise companies. You can expect to receive responsive support from our team of business professionals throughout the development process.

Archadeck University

Our training program is built around the four key operating systems that comprise our business model:

  • Marketing and Lead Generation

  • Design, Pricing, and Sales

  • Construction and Production Management

  • Business and Financial Management

The initial training program for Archadeck University is delivered by our team of franchise support professionals through a variety of mechanisms, including the following channels:

  • Classroom training at our headquarters facility in Richmond, VA

  • Field training in your local market

  • Web-based training, including both recorded and interactive sessions

  • Mid-year meetings with your fellow franchisees

  • The Annual Meeting, which normally takes place in the January/February timeframe

Of course, once you are up and running, the training opportunities don’t stop there. During your first year of operation, you will receive multiple field visits from the Archadeck corporate support team to ensure that you are using the available tools, products, and services to good effect.

Setting Ourselves Apart as a World-Class Franchise

Franchise Research Institute is a third-party firm that assesses franchise systems to identify levels of franchisee satisfaction and support. Archadeck is proud to have been designated as a “World Class Franchise” by this firm. Out of more than 3,000 franchise concepts the Franchise Research Institute surveys on a national level, less than three dozen systems have earned this prestigious distinction, which is determined only by the satisfaction of our existing franchisees as a confidential Franchise Research Institute survey reveals.


Among everything that sets Archadeck apart from other home service contractors, our proven client experience may be the most significant. From the first call to the post-installation follow-up, our process is well-defined and results in more satisfied clients and more referrals. Our Empower Brands team is constantly measuring customer satisfaction scores and is happy to report that customer service rankings compare favorably with other world-class brands in other industries.

“They did a fantastic job. The craftsmanship was excellent. The new deck adds so much space to entertain. The other thing we really liked about this company was how well they communicated. We always knew their timeline and they always responded to questions”

- Jennifer Tonapi


Our home improvement franchise has a well-respected, proven track record of business development and lead generation practices that multiple brands share. This includes grassroots marketing tactics and strategies, referral marketing, home and garden shows, print advertising, and traditional lead generation activities such as targeted direct mail. We have also created an online strategy that provides our franchisees with the guidance and tools they need to maintain a strong local presence on the internet and across many inbound and social media marketing platforms.

Our marketing support team consists of experienced professionals who guide our deck building franchise owners with the development of their annual marketing plans. We also identify which tactics and strategies are the right fit for each franchisee’s respected marketplace. Our team’s philosophy is to proactively research and recognize new advertising and marketing opportunities for our franchise system, so you’re always on the cutting edge of new marketing tactics without having to research them yourself.

Lead Generation & Marketing Support


Archadeck has assembled a team of experienced drafting professionals to provide support to our franchise owners. The Archadeck Drafting Department supports our franchise owners by providing beautiful and detailed 3D and 2D drawing packages that they can use during the sales process to help clients envision their design.

Once a project has been sold, the Archadeck Drafting team can then create detailed project plans that are drawn to local building code specifications which can be submitted for permitting. These services are offered for a nominal fee when compared to what the cost would be to have these drawings produced locally. We have also found that they are a time saving benefit to our franchisees and are a wonderful differentiator from most competitors in their markets.


Our proprietary suite of technology tools helps support the daily efficient operations of the business, which include a full enterprise service platform made up of accounting integration, pricing tools, field operations, CRM, and more. These resources will give you the ability to manage day-to-day workflow, from marketing methods and the first client call to the invoicing process and collection of receivables.

See Our Work

Want to see examples of our work and what we offer our clients? Take a look at our photo gallery!

Focused on Your Bottom Line – Our Benchmarking Program

One of the key benefits of franchising with Archadeck is having the ability to leverage the best practices from across our franchise system to improve the profitability and efficiency of your local operations. You’ll be able to compare the financial performance of your office to that of your peers within Archadeck, and our franchise support team will help you target specific areas for operational improvements.

A recent Bain and Company survey indicates that 84% of U.S. businesses use some form of comparative benchmarking data to help manage their operations and it is widely viewed as an accepted “best practice.” That is why all Archadeck offices participate in our annual financial benchmarking program.

This detailed report provides comparative benchmarking data to help you measure the financial performance of your business in the following categories:

  • Gross profit and net profit margins

  • Expense management (cost of materials, labor, and overhead)

  • Owner compensation and business profitability

  • Employee productivity

  • Asset productivity (effective use of cash)

The idea is for our Archadeck deck building franchise owners and franchise support team to use the information as a tool to assist our franchisees in setting goals and priorities for their businesses and improving bottom-line results. The data is also extremely valuable in providing parameters for creating annual budgets, making long-term business plans, and providing information to raise capital through banking relationships. The data can also help justify a future selling price should you someday decide to sell your business.

For more information about how we can improve your bottom line, contact us at (804) 374-9736. We appreciate your interest in our Outdoor Living Space business opportunities!

Franchise Partner Network

When you join our brand, you’ll immediately gain dozens and dozens of partners in the business who will help shorten and ease your learning curve as a business owner. Your fellow franchisees have been in your shoes. You will quickly find that your fellow franchisees are an experienced network you can trust for advice, guidance, and support. As the leader in the outdoor living category, we literally helped write the book on how to design and build outdoor living structures the right way. In fact, several of the processes and technology pioneered by Archadeck are now copied in part by others in the industry. However, no one else can truly duplicate the entirety of the Archadeck Outdoor Living experience.

Become your Local outdoor living Expert

Connect with us and become an outdoor living solutions franchise owner

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