Paver deck with stone fire pit Man with glasses holding ipad.

Archadeck University

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Our training program is built around the four key operating systems that comprise our business model:

  • Marketing and Lead Generation
  • Design, Pricing and Sales
  • Construction and Production Management
  • Business and Financial Management

The initial training program for Archadeck University is delivered by our team of franchise support professionals through a variety of mechanisms, including the following channels:

  • Classroom training at our headquarters facility in Richmond, VA
  • Field training in your local market
  • Web-based training, including both recorded and interactive sessions
  • Mid-year meetings with your fellow franchisees
  • The Annual Meeting, which normally takes place in the January/February timeframe

Of course, once you are up and running, the training opportunities don’t stop there. During your first year of operation you will receive multiple field visits from Archadeck’s corporate support team to ensure that you are using the available tools, products and services to good effect.

Lead Generation

We have well-respected, proven track record of business development and lead generation practices that multiple brands share. This includes guerrilla marketing tactics and strategies, referral marketing, home and garden shows, print advertising, and traditional lead generation activities such as targeted direct mail. We have also created an online strategy that provides our franchisees with the guidance and tools they need to maintain a strong local presence on the internet and across many inbound and social media marketing platforms.

Marketing Support

Our marketing support team consists of experienced professionals who assist franchisees with the development of their annual marketing plans. We also identify which tactics and strategies are the right fit for each franchisee’s respected marketplace. Our team’s philosophy is to proactively research and recognize new advertising and marketing opportunities for our franchise system.

Client Loyalty & Retention

Among everything that sets Archadeck apart from other home service contractors, our proven client experience may be the most significant. From the first call to the post-installation follow-up, our process is well-defined and results in more satisfied clients and more referrals. Our Outdoor Living Brands team is constantly measuring customer satisfaction scores and is happy to report that customer service rankings compare favorably with other world-class brands in other industries.

Technology Platform

Our proprietary suite of technology tools helps support the daily efficient operations of the business, which include a full enterprise service platform made up of accounting integration, pricing tools, field operations, CRM, and more. These resources will give you the ability to manage day-to-day workflow, from marketing methods and the first client call to the invoicing process and collection of receivables.

Drafting Department Support

Archadeck has assembled a team of experienced drafting professionals to provide support to our franchise owners. The Archadeck Drafting Department supports our franchise owners by providing beautiful and detailed 3D and 2D drawing packages that they can use during the sales process to help customers envision their design. Once a project has been sold the Archadeck Drafting team can then create detailed project plans that are drawn to local building code specifications which can be submitted for permitting. These services are offered for a nominal fee when compared to what the cost would be to have these drawings produced locally. We have also found that they are a time saving benefit to our franchisees and are a wonderful differentiator from most competitors in their markets.

Franchise Partner Network

When you join our brand, you’ll immediately gain dozens and dozens of partners in the business who will help shorten and ease your learning curve as a business owner. Your fellow franchisees have been in your shoes. You may quickly find that your fellow franchisees will be an experienced network you can trust for advice, guidance, and support.

Setting Ourselves Apart

Franchise Research Institute is a third-party firm that assesses franchise systems to identify levels of franchisee satisfaction and support. Archadeck is proud to have been designated as a “World Class Franchise” by this firm. Out of more than 3,000 franchise concepts the Franchise Research Institute surveys on a national level, less than three dozen systems have earned this prestigious distinction, which is determined only by the satisfaction of our existing franchisees as a confidential Franchise Research Institute survey reveals.

Ready to start building your success?

Contact us at (804) 374-9736 to take the next step!

Offering the Right Guidance & Support

As one of the founders of the outdoor living category, we literally helped write the book on how to design and build outdoor living structures the right way. In fact, several of the processes and technology pioneered by Archadeck, are now copied in part by others in the industry. However, no one else can truly duplicate the entirety of the Archadeck Outdoor Living experience. Every day, we continue to work to further refine our operational systems and the tools we provide our franchisees to maximize their chances for success.

Focused on Your Bottom Line

One of the key benefits to franchising with Archadeck is having the ability to leverage the best practices from across our franchise system to improve the profitability and efficiency of your local operations. You’ll be able to compare the financial performance of your office to that of your peers within Archadeck, and our franchise support team will help you target specific areas for operational improvements.

A recent Bain and Company survey indicates that 84% of U.S. businesses use some form of comparative benchmarking data to help manage their operations and it is widely viewed as an accepted “best practice.” That is why all Archadeck offices participate in our annual financial benchmarking program.

This detailed report provides comparative benchmarking data to help you measure the financial performance of your business in the following categories:

  • Gross profit and net profit margins
  • Expense management (cost of materials, labor, and overhead)
  • Owner compensation and business profitability
  • Employee productivity
  • Asset productivity (effective use of cash)

The idea is for our Archadeck franchise owners and franchise support team to use the information as a tool to assist our franchisees in setting goals and priorities for their businesses and improving bottom line results. The data is also extremely valuable in providing parameters for creating annual budgets, making long-term business plans, and providing information to raise capital through banking relationships. The data can also help justify a future selling price should you someday decide to sell your business.

For more information about how we can improve your bottom line, contact us at (804) 374-9736. We appreciate your interest in our Outdoor Living Space business opportunities!




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