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The Archadeck Outdoor Living Franchising Team
This is where the relationship begins. The focus is on uncovering the candidate’s motivations and dominant buying motive (DBM), while leaving the with strong emotional impression the brand.
Shift from curiosity to visualization. Help the candidate picture themselves as an owner by showing how the business operates, the support they’ll receive, and the brand identity they’ll represent.
At this stage, clarity matters more than detail. Simplify the FDD into digestible insights, then let the candidate explore their market through mapping and visualization.
This step adds credibility through peer confirmation, and may include limited leader interaction as needed. Candidates hear directly from franchisees, ensuring what they’ve learned matches the real-world experience.
A conversation with leadership to reinforce alignment, add authority and prepare the candidate for Empower Day.
The culmination of the process.Empower Day should feel like a confirmation, not exploration—a celebration of the decision to join Empower Brands.
